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The Modern Prospect's Journey: Are You Keeping Up? (February 2017)

Do You Convert's Mike Lyon and Kevin Oakley present the findings of the 2017 Home Builder Follow-Up Survey. Hosted by Dave Betcher with Lasso.

This time around, we investigate if online leads are treated differently according to their source. We submitted 150 leads to the top 50 home builders in North America through three specific channels: Facebook (social media), Zillow (syndication sites), and the builder’s website. The results are shocking! As an industry, there are new opportunities that we may be missing to connect with the thoroughly modern prospect.

In this 60-minute webinar, you will learn:

  • How your competitors today are curb-qualifying online leads by source, and the huge opportunity that creates for you.
  • Strategies to make sure you aren’t missing incremental sales by unknowingly ignoring your prospects.
  • The shocking result on which lead source (social media, syndication, or builder site) gets the largest number of follow-up phone calls, and why.

Download the webinar and presentation slides here.