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Marketing - Email Design: How to Create an Awesome Marketing Email

Marketing - Email Design: How to Create an Awesome Marketing Email

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Email continues to be one of the most effective marketing strategies for new home sales companies. While cost-effective and easy to implement, email campaigns must be well designed to be effective. That's sometimes easier said that done.

We have created an email design guide for the non-designer. This guide will take you through planning and executing a successful marketing email. Along the way, we'll show you specific design tips in Lasso.

You'll learn how to:

1 - Design an marketing email, including formatting, fonts, content blocks, calls-to-action, and more

2 - Incorporate images, including sizing, rendering challenges, photo editing software

3 - Create message content, including voice/tone, goals, subject, social media, video, and more

4 - Resend/forward an email

Download the guide here.