Email Design: A 'How To' on Creating Marketing Emails within Lasso


Email continues to be one of the most effective marketing strategies for new home sales companies. While cost-effective and easy to implement, email campaigns must be well designed to be effective. That's sometimes easier said that done.

We have created an email design guide for the non-designer. This guide will take you through planning and executing a successful marketing email. Along the way, we'll show you specific design tips in Lasso.

You'll learn how to:

  1. Design an marketing email, including formatting, fonts, content blocks, calls-to-action, and more
  2. Incorporate images, including sizing, rendering challenges, photo editing software
  3. Create message content, including voice/tone, goals, subject, social media, video, and more
  4. Resend/forward an email

Download the guide here.