Email continues to be one of the most effective marketing strategies for new home sales companies. While cost-effective and easy to implement, email campaigns must be well designed to be effective. That's sometimes easier said that done.
We have created an email design guide for the non-designer. This guide will take you through planning and executing a successful marketing email. Along the way, we'll show you specific design tips in Lasso.
You'll learn how to:
- Design an marketing email, including formatting, fonts, content blocks, calls-to-action, and more
- Incorporate images, including sizing, rendering challenges, photo editing software
- Create message content, including voice/tone, goals, subject, social media, video, and more
- Resend/forward an email