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About Specialized Email Templates

About Specialized Email Templates

Use the Specialized templates found in Lasso’s Email Template Editor area to add various landing pages and templates containing Opt-In and Opt-Out links. First create a template and then assign it as a specialized template using one of the selections on the Specialized templates page.

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To access Specialized Templates, click into the Sales Center Sales Center. Click Marketing and select Templates.

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This takes you to the Manage templates page. Click Specialized templates.

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On the Specialized Templates page, you can assign templates for the following:

  • Email Template - Opt-In (Mass Mail) – Manually sent to custom lists of non-opted registrants, based on specific criteria. For example, you may want to send different opt-in templates to registrants who walk into the Sales Center versus registrants who attend an event. Multiple templates can be assigned per project.

The Opt-In template must contain the Opt-In Link Token (##optInLink##), and the Opt-In Link requires a From Name and a From Email.

  • Content Block - Opt-Out – Automatically sent with all mass mails to give registrants the option to unsubscribe/opt-out. Only one template can be assigned per project.

If a customized opt-out template has not been assigned, registrants will receive the Lasso default opt-out content block. Clicking the opt-out link will trigger the Opt-Out Verification page containing a Confirm Opt-Out button. Clicking on the Confirm Opt-Out button will trigger a Subscription Update Complete message. Only one template can be assigned.

The Content Block Opt-Out template must contain the Opt-Out Link Token (##optOutLink##).

Lasso Default Opt-Out Content Block

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  • Subscription Page - Error – Sent to registrants who attempt to opt in more than once. Only one template can be assigned per project.

Note: The message in this template should be generic, such as "Thank you for taking the time to update your email subscription information," as registrants who have opted in or out will receive it. 

The Subscription Landing Page template must contain the Project Subscription List Token (##projectSubscriptionList##) as well as the Save Subscription Updates Button.

  •  Email Template - Opt-In (Default) – Automatically sent to registrants who sign up online; can also be sent to existing registrants who are non-opted. Only one template can be assigned per project.

The Opt-In template must contain the Opt-In Link Token (##optInLink##), and the Opt-In Link requires a From Name and a From Email.

The Subscription Page Opt-Out Verification template must contain the Registrant Email Address Token (##emailAddress##) as well as the Opt-Out Verification Button.

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