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Marketing - Manage Media Spend

Marketing - Manage Media Spend

In this article:

About Media Spend

The Media Spend function in Lasso allows you to analyze your media spending through the use of questions set up in the Question Center. For example, a How did you hear about us? question lists various answers such as newspaper or magazine. These answers can be set up as Spends in the Media Spend area with details regarding cost as well as start and end dates. This data is then compared with the number of registrants and purchasers (registrants with the Status of Purchaser) to determine the value of the Media Spend. This information can be viewed in both graphical and list-type reports.

Add Media Spend

1 - In the Sales Center, click Marketing and select Media Spend.

 

2 - Click on the dropdown in the Question box, select the question you would like to add to Media Spend, and enter any applicable comments in the Comments box.
3 - Click on the Save button Sales Center.

 

4 - This adds the selected question as a Media Spend Category. Click on the green plus button to the left of Spends to enter the specific types of media and the associated details.

5 - In the Answer box, click on the dropdown and select the answer that corresponds to the media type you want to track.
6 - In the Spend box, type the dollar amount of the cost of the media answer you selected.
7 - In the Date Range boxes, select the start and end dates in the calendar that appears.
8 - In the Comments box, enter any comments that apply.
9 - When you have entered the details, click on the Save button to the left of the Answer box.

10 - Add as many Spends as required by clicking on the green plus button, entering the details, and clicking the Save button to the left of the Answer box.

Note: You must save each Spend entry individually. Once a Spend is saved, it will display the red X in place of the Save button.

Upate/Edit Media Spend

1 - In the Sales Center, click Marketing and select Media Spend.

2 - Click on the Spend item you want to change and update the details as needed. You will notice the red X turns into a Save button.

3 - Once your changes to the Spend item are complete, click the Save button to the left. Save will be replaced by X.

Note: You must save the changes to each Spend separately.

Delete Media Spend

1 - In the Sales Center, click Marketing and select Media Spend.

2 - Click on the red X to the left of the Spend category (e.g. How Heard) or item (e.g. Magazine) you want to delete. (Deleting the category will remove all associated Spend items.)

3 - A message will come up asking if you’re sure you want to delete the Spend. Click OK.

View Media Spend Reports

There are two types of Media Spend Reports available for viewing by the User. One is a standard list report while the other is a graphical representation of the information.

In the Sales Center, click Reports and select Media Spend or Media Spend - Graphical.

Media Spend List Report columns include:

  • Publication - types of media (as defined by question and answers used in the setup of the Media Spend)
  • Spend Start and Spend End - start and end dates of each spend period
  • Media Spend - cost of each medium for the duration specified
  • Registrant Signups - number of Registrants that signed up during the specified time period, by the type of media
  • Cost Per Registrant - Registrant Signups column divided by Media Spend column
  • Purchasers - number of registrants that signed up during the specified time period that also became purchasers, by the type of media (purchasers being registrants with Status of Purchaser)
  • Cost Per Purchaser - Purchasers column divided by Media Spend column
  • Comments - the comments as entered during the setup of the Media Spend

Filter this report by selecting Spend Start and Spend End dates and/or specific Publications.

Note: To select multiple Publications at once, hold down the Ctrl key.

In the Media Spend Graphical Report, you will see the Media Spend Categories that have been set up. Click on a category to view the graphs.

The following graphs will come up in a new window:Registrant Signups By Publication - pie chart depicting the proportion of Registrants that signed up via each media type

  • Media Spend By Publication - bar chart comparing the cost of each medium
  • Cost Per Registrant By Publication - bar chart representing the cost of each medium per Registrant Signup
  • Cost Per Purchaser By Publication - bar chart representing the cost of each medium per Purchaser

Select start and end dates and click on Filter to analyze the results for a specific date range.