About Media Spend
The Media Spend function in Lasso allows you to analyze your media spending through the use of questions set up in the Question Center . For example, a How did you hear about us? question lists various answers such as newspaper or magazine. These answers can be set up as Spends in the Media Spend area with details regarding cost as well as start and end dates. This data is then compared with the number of Registrants and the number of Purchasers to determine the value of the Media Spend. This information can be viewed in both graphical and list-type reports.