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Marketing Training Outline

Marketing Training Outline

The objective of the Marketing Training course is to introduce Lasso users to marketing functionality within the Lasso CRM. Upon completion, participants will have an understanding of how to send and schedule Mass Mail from Custom Lists and Groups, how to interpret Mass Mail Reporting, how to create Email Templates and Self-Serve Registrant Updates (SSRU), and manage Media Spend.

PRE-REQUISITE: Domain Authentication
AUDIENCE: Marketing Team
COURSE LENGTH: Up to 60-75 minutes

This course will cover:

  • Scheduling and sending mass mail using custom lists and groups
  • Interpreting mass mail reporting
  • Creating email templates 
  • Creating Self Serve Registrant Updates (SSRU)
  • Managing Media Spend

Please click on the link below to download the PDF.