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FAQs - Mass Mail - Unsubscribe vs Complaint

FAQs - Mass Mail - Unsubscribe vs Complaint

  • Unsubscribe – Registrant has clicked the Unsubscribe (Opt-Out) link on a mass mail.

  • Complaint – Registrant has clicked the Spam/Junk button with their ISP.
    Lasso is signed up on the Complaint Feedback Loops with the major ISPs (e.g. AOL, Hotmail, Yahoo, etc.). When a registrant clicks Spam/Junk, Lasso receives a complaint email and automatically opts out the registrant.