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Mass Mail - Unsubscribe vs Complaint

Mass Mail - Unsubscribe vs Complaint

  • Unsubscribe – Registrant has clicked the Unsubscribe (Opt-Out) link on a mass mail.

  • Complaint – Registrant has clicked the Spam/Junk button with their ISP.
    Lasso is signed up on the Complaint Feedback Loops with the major ISPs (e.g. AOL, Hotmail, Yahoo, etc.). When a Registrant clicks Spam/Junk, Lasso receives a complaint email and automatically opts out the Registrant.