What Sales People Need to Know About Financing (January 2012)

Accomplished real estate finance professional Anthony Grasst discusses what sales people need to know about financing, including: 1) communicate financing in a language your buyer understands, 2) turning your buyer's fear of financing into a reason to buy, and 3) creating financing incentives that, dollar for dollar, are 3x as powerful as price cuts. 

Watch the recorded webinar and download the presentation slides here.