Do You Convert's Mike Lyon and Lasso's Dave Betcher present 'How Do You Stack Up? Results & Insights from the 2015-2016 Online Lead Follow-Up Survey.'
For this year’s survey of online lead practices of the nation's top builders, we have changed our approach. Instead of surveying over 200 home builders, we narrowed our focus to only 30 – and increased the depth of our research.
For the first time, we will go beyond what percentage of builders follows up over the phone or in email. Instead, we will be diving into the actual quality of what is being said in order to deliver a new set of best practices to you. Hitting the send button on your automated campaign may no longer be enough in today’s competitive landscape.
Mike and Dave will share best practices for online lead conversion. These are real strategies that will work today, and there's an opportunity for builders of every size to see the same, or better, results.
In this 45-minute webinar, you will learn:
- Specific examples of the most powerful messages for conversion, and which ones to avoid
- How many points of contact are needed to convert an online lead to an appointment
- How to be more personable over email and the phone – to create a connection that compels a response