Understanding Mass Mail Summary
The Mass Mail Summary, found under Reports in the Sales Center, provides information on each Mass Mail that is sent. Among the details, you will find the number of opens vs unopens including click-throughs to Registrant lists, how many and which links were clicked on, etc. The table below explains what each column in the Mass Mail Summary represents.
There are couple of points to note about how the Send From and Send to Primary Email Only fields impact the Mass Mail Summary and Mass Mail Details.
The default setting in the Send From field is Primary Assigned Sales Rep. If that option is selected when sending mass mail, the email to the recipient will appear to come from the Primary Assigned Sales Rep's project email address as set up in Lasso. If, instead, a specific sales rep is selected from the dropdown list, the email to the recipient will appear to come from the selected sales rep's email address as set up in Lasso.
The Sent By column of the Mass Mail Summary displays the user account that the mass mail was sent from. Clicking through to the Mass Mail Details will show the sales rep that was selected in the Send From field when setting up the mass mail.
Send to Primary Email Only:
When you are sending a Mass Mail, you have the option of sending it to only the primary email address of each Registrant or all email addresses that are in the Registrant’s profile in Lasso. The default is to send to the primary email only. If you select No as opposed to leaving the default Yes in the Send to Primary Email Only field, the numbers in the Mass Mail Summary may not match the click-through Registrant lists.
For example, when No is selected in the Send to Primary Email Only field, a Registrant that has two email addresses in Lasso will be sent the Mass Mail to both addresses. If that Registrant opens the email in both addresses, the Mass Mail Summary will count two opens but the click-through Registrant list will show only one Registrant for both opens.
*Feedback loop: AOL, Comcast, Gmail, Hotmail / Outlook, and Verizon have complaint feedback loops in place, where they notify Lasso if a registrant have hit Junk or Spam when they receive a mass mail. Upon receipt of a complaint, Lasso updates the registrant's status to Opted-Out. It is displayed on the Mass Mail Summary report as a Complaint.
See also Mass Mail Failure Reasons.