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View Media Spend Reports

View Media Spend Reports

There are two types of Media Spend Reports available for viewing by the User. One is a standard list report while the other is a graphical representation of the information.

1 - Click into the Sales Center Sales Center.
2 - To view the Media Spend Reports, click Reports and select Media Spend or Media Spend - Graphical.

Media Spend List Report columns include:

  • Publication - types of media (as defined by question and answers used in the setup of the Media Spend
  • Spend Start and Spend End - start and end dates of each spend period 
  • Media Spend - cost of each medium for the duration specified 
  • Registrant Signups - number of Registrants that signed up during the specified time period, by the type of media 
  • Cost Per Registrant - Registrant Signups column divided by Media Spend column 
  • Purchasers - number of Registrants that signed up during the specified time period that also became Purchasers, by the type of media 
  • (Purchasers are those Registrants that have been assigned Inventory. See About Assigning Purchase Details for Registrant in the Sale Center and About Inventory Center.) 
  • Cost Per Purchaser - Purchasers column divided by Media Spend column 
  • Comments - the comments as entered during the setup of the Media Spend

Filter this report by selecting Spend Start and Spend End dates and/or specific Publications.

Note: To select multiple Publications at once, hold down the Ctrl key.

In the Media Spend Graphical Report, you will see the Media Spend Categories that have been set up. Click on a category to view the graphs.

The following graphs will come up in a new window:Registrant Signups By Publication - pie chart depicting the proportion of Registrants that signed up via each media type 

  • Media Spend By Publication - bar chart comparing the cost of each medium 
  • Cost Per Registrant By Publication - bar chart representing the cost of each medium per Registrant Signup 
  • Cost Per Purchaser By Publication - bar chart representing the cost of each medium per Purchaser

Select start and end dates and click on Filter to analyze the results for a specific date range.