Follow

Metrics that Matter (May 2018)

marketing_metrics_that_work_email.jpg

How to Measure Online Marketing Success

Conventional marketing is broken. Are you ready to fix it?

There was a time, not so long ago, when a builder relied on advertising in local newspapers, real estate magazines, radio, and television to drive traffic to a community’s model home. They paid for billboards and posted signs that promoted their homes and communities that HAD to be seen. And it worked.

However, that era has now passed. It is time to move into the age of knowing what you’re spending your money on and also holding it accountable. This 45-minute webinar is based on Matt Riley’s newest e-book, The New Home Builders Guide to Online Sales and Marketing. You will learn:

  • Why and how you should create a baseline of data AND what it actually means to you
  • How to properly measure your website’s performance based on its current platform/configuration  
  • How this information determines the way you spend your marketing dollars

Hosted by Lasso CRM's Dave Betcher.