Email marketing is easy. Effective email marketing takes planning, creativity and education on evolving best practices. It’s changing regularly, there are different types of emails and there’s definitely a need to develop a strategy. In this 1-hour webinar, we'll have some fun showcasing different types of emails and some easy ways to avoid mistakes.
We are going to talk about the following things:
- Developing your strategy: no more batch and blast!
- Types of emails, Frequency, and Call-to-Action
- Housekeeping: keeping your database up-to-date
- Analyze: Reporting & Deliverability
- Engagement: Keep your content fresh
- What to include and what not to include in your emails