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Integrations with Lasso via Zapier

Integrations with Lasso via Zapier

In this article:

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What is Zapier?

Zapier is a web-based service that allows end users to connect, or integrate, the various applications they use on a regular basis. Connections are easily built via workflows called Zaps that combine a Trigger with an Action. A specific event triggers an action, automating a task for the user.  Zapier provides the ability to integrate over 1000 web applications, including Avochato, CallRail, LiveChat, and Facebook.

How does Zapier work with Lasso?

Zapier connections to Lasso are made using Lasso's API. There are two versions of the API - the included version that is provided at no cost to you (Lasso API) and the add-on version for which there is a monthly fee (Lasso Pro API):

  • Lasso API - The Lasso API key allows you to connect your contact us form/registration page with Lasso and submit registrations.
  • Lasso Pro API - The Lasso Pro API key allows access to Lasso's pre-built integrations, and provides added features of appending data in Lasso and updating external applications.

Zapier product plans also include a free version and a premium version that provides more features for a monthly fee:

Which Lasso API and Zapier plan do I need?

Following are some examples of which versions you will need, depending on what you want to do:

  • Push data from contact us form/registration page to Lasso. If you simply want to feed your data from your contact us form/registration page to Lasso, the Lasso API and Zapier Free plans are all you need.
  • Push data from contact us form/registration page to Lasso AND append existing data. If you want the system to check for duplicates and append the data in Lasso rather than adding a new registrant if there is a duplicate, you will need the the Lasso Pro API.
  • Integrate another application with Lasso. If you would like to integrate an application such as CallRail or LiveChat with Lasso, you will need the Lasso Pro API and the Zapier Starter plan.

What are some application Triggers and how do they apply to Lasso? 

Following are some examples of Triggers in various applications as they apply to Lasso:

1) Zapier – Submit a registrant to Lasso via Webhooks by Zapier (with the Trigger of a signup)

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2) Unbounce – Submit a registrant to Lasso with the Trigger of New Form Submission in Unbounce

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3) - Facebook Lead Ads – Submit a registrant to Lasso with the Trigger of New Lead in Facebook Lead Ads

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4) - LiveChat – Submit a registrant to Lasso with the Trigger of Finished Chat in LiveChat

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5) - CallRail – Submit a registrant to Lasso with the Trigger of Phone Call Completed in CallRail

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