Capture, Delight, Convert: 5 Ways to Meet the Expectations of Digital Homebuyers (April 2019)

Visit the Lasso CRM website to sign up for upcoming webinars or watch them on-demand!


The longest journey begins with a single step. For homebuyers, the first step is usually online.

95% of buyers use online resources in their search for a new home. Most of this research is being done before ever contacting you or a real estate agent. Your website is the most critical part of the digital homebuyer’s journey – don’t be left out.

In this 30-minute Lasso Webinar, you’ll learn how to build an engaging website that provides prospective buyers with the information they need to make a decision. You’ll learn:

  • What homebuyers are looking for online
  • How to present information in a fun, interactive way
  • How to keep buyers on your website longer

Lasso’s Sara Williams and Jon Baker will also introduce ECi LotVue site map software, which provides the interactive elements needed to keep buyers on your website, and the visibility & reporting to grow your business. Please join us!


Watch the webinar here.